Let’s be clear, you’re not saving the world with your shopping choices.

Let’s be clear, you’re not saving the world with your shopping choices We must confront that it’s unacceptable and arguably deeply unethical itself to ever tie human “goodness” to what we buy. Brands are not moral leaders. Companies have been exploiting their labor forces, enacting misogynistic policies and upholding castism practices since before the language to describe those actions even existed. But what makes these issues feel so striking at this particular point in history is how much faith citizens put in brands of late. So many so called modern brands that we placed our trust in have fallen off their pedestal in recent times: Everlane, Homegrown, Reformation... We live in a capitalist society; every brand's intent is to sell something... I pay them for a service and I expect that service to be done well. It's a transactional exchange and that's all it should be.

The Rooted Objects mission is connect consumers to artists, makers and designers who are carefully designing objects with minimal impact to the environment

Rooted Objects presents makers and brands that are rooted in a strong and well-defined philosophy. We exclusively feature makers who run their businesses with respect for people and the planet. Our hand-picked list of brands are defining honest luxury from a place of responsibility and consciousness.

Modern living is increasingly consumptive and trend-based. We want the latest things and we quickly discard the familiar. As a result, manufacturers focus on increasing production, keeping prices low and copying trends. We’re losing key elements of design such as quality and craft, and responsibility towards people and the environment. As a result, we’re left with many products which lack originality, are poorly designed with no real aesthetic consideration.

On the other hand, our increasing recognition of these issues has led to the creation of several remarkable brands that are responsibly and thoughtfully designing products for modern living. These creators invest thought and research in contexts of use, sustainability, materials, crafts and communities and create objects that are important, relevant and beautiful. They design for unique personalities and different states of mind. Rooted Objects is a platform for such creators and brands.

You can be assured that everything you buy from this store is original. We hope that you cherish your purchases and take care of them.

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Rooted Objects is an online publication and shop that delves deep into contemporary lifestyle, design, sustainability and culture.

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